Senior Klaviyo Specialist

You've already solved the abandoned cart. Now let's build everything around it.

Klaviyo strategy, automation and management for e-commerce brands that are serious about retention - not just recovery.

Most Klaviyo accounts are underbuilt

"Klaviyo is not an email tool. It's the connective tissue of your entire business. Most brands use 20% of it."

Most Klaviyo accounts run flows and campaigns in isolation. I bridge the gap between your retention strategy and your actual business data. By integrating every touchpoint - from paid acquisition to post-purchase support - I build systems that drive predictable, long-term growth instead of just sending one-off emails.

Case studies

Results, not promises

Real numbers from real accounts. No screenshots cherry-picked from a good week: three-month windows, verifiable in Klaviyo.

Case study 01

Italian ecommerce - Klaviyo

From a compromised list to €91,000 in email revenue

Three months earlier, subscribers opened 1 email out of 10. The rest landed in spam or stayed unread. The list existed - it was just compromised.

10% open rate, before

43.05% average campaign open rate, month three

€33,532 from campaigns

€58,301 from automated flows

54.98% peak open rate, best campaign

All of it in month three, on an account still being built.

Case study 02

Peak season vs. spring - same account

32% fewer campaigns. 25% more email revenue.

Dec-Feb (holiday season) versus Mar-May. Fewer sends, a healthier list, better results.

Fewer campaigns, each one working harder.

+25%

click-through rate

+28.5%

absolute clicks and opens

-32%

campaigns sent vs. holiday season

+25%

email revenue

My philosophy

The ecosystem approach

A well-built retention program isn't just about emails - it's a strategic blueprint that connects acquisition, product intelligence, omnichannel relationships, and post-purchase stability into a single, high-performing system.

Paid media alignment

Synchronizing Klaviyo segments with Meta and Google ads to lower CAC and suppress existing customers from top-of-funnel spend.

Product intelligence

Leveraging zero and first-party data to predict next-purchase timing and specific product recommendations based on behavior.

UGC and social proof

Automating the collection and deployment of customer sentiment at the exact psychological moment of peak satisfaction.

Multi-channel orchestration

Seamlessly blending email, SMS, WhatsApp and push notifications to meet customers where they actually engage, without over-saturation.

Post-purchase experience

The second sale takes strategy, relevance and precision. We optimize every touchpoint from tracking to unboxing to re-order.

Lifetime value as the north star

The focus is always on optimizing the long-term value of each customer relationship - because that's what retention is actually for.

What I do

Bespoke Klaviyo solutions

Strategy & Audit

A deep-dive technical and strategic forensic analysis of your current account to identify leakage and untapped revenue.

Flow Build & Automation

Custom-built, data-driven automation sequences that handle the heavy lifting of customer nurturing 24/7.

Campaign Management

Full-service editorial planning, segmentation, and execution of high-conversion campaigns.

Reporting & Analytics

Continuous performance tracking and deep-dive reporting that informs the next evolution of your retention ecosystem.

Testimonials

Trusted by founders and marketing leaders

"Piergiorgio is a professional capable of transmitting complex concepts with extreme clarity... an invaluable reference figure for anyone who wants to master the tool."

Giuliano C.

"Precise, punctual and always solution-oriented, Pier manages to transform even the most complex requests into simple, effective flows."

Victor D.

"Beyond his enormous skills in automation and email marketing strategies, it is his humility and respect that distinguish him. A great professional and a wonderful person."

Omar B.

Piergiorgio Panzini — Senior Klaviyo Specialist

The specialist

Who I am

I'm Piergiorgio Panzini. I've been working with Klaviyo for 7 years, helping brands transition from "sending emails" to "managing relationships." My approach is selective: I take on a limited number of clients so that each one gets the attention it deserves. You aren't hiring an agency; you're hiring a partner.

7Years experience

50+Brands managed

The right fit

I don't work with everyone. My systems require a specific scale and professional mindset to be truly effective.

Brands with an established product-market fit looking to scale.
Underperforming established accounts that need a strategic "reset."
Brands looking for a long-term strategic partner, not a one-off gig.
A willingness to share business context and data for holistic strategy.

Reserve your consultation

Let's talk

If you're ready to build a retention ecosystem that works holistically, I'm happy to have a direct conversation.

Contact me