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Klaviyo strategy, automation and management for e-commerce brands that are serious about retention - not just recovery.
Most Klaviyo accounts are underbuilt
"Klaviyo is not an email tool. It's the connective tissue of your entire business. Most brands use 20% of it."
Most Klaviyo accounts run flows and campaigns in isolation. I bridge the gap between your retention strategy and your actual business data. By integrating every touchpoint - from paid acquisition to post-purchase support - I build systems that drive predictable, long-term growth instead of just sending one-off emails.
The ecosystem approach
A well-built retention program isn't just about emails - it's a strategic blueprint that connects acquisition, product intelligence, omnichannel relationships, and post-purchase stability into a single, high-performing system.
Paid media alignment
Synchronizing Klaviyo segments with Meta and Google ads to lower CAC and suppress existing customers from top-of-funnel spend.
Product intelligence
Leveraging zero and first-party data to predict next-purchase timing and specific product recommendations based on behavior.
UGC and social proof
Automating the collection and deployment of customer sentiment at the exact psychological moment of peak satisfaction.
Multi-channel orchestration
Seamlessly blending SMS, email, and push notifications to meet customers where they actually engage, without over-saturation.
Post-purchase experience
The "second sale" happens in the delivery phase. We optimize every touchpoint from tracking to unboxing to re-order.
Lifetime value as the north star
The focus is always on optimizing the long-term value of each customer relationship - because that's what retention is actually for.
What I do
BESPOKE KLAVIYO SOLUTIONS
Strategy & Audit
A deep-dive technical and strategic forensic analysis of your current account to identify leakage and untapped revenue.
Flow Build & Automation
Custom-built, data-driven automation sequences that handle the heavy lifting of customer nurturing 24/7.
Campaign Management
Full-service editorial planning, segmentation, and execution of high-conversion weekly campaigns.
Reporting & Analytics
Continuous performance tracking and deep-dive reporting that informs the next evolution of your retention ecosystem.
Trusted by founders and marketing leaders
"Piergiorgio is a professional capable of transmitting complex concepts with extreme clarity... an invaluable reference figure for anyone who wants to master the tool."
"Precise, punctual and always solution-oriented, Pier manages to transform even the most complex requests into simple, effective flows."
"Beyond his enormous skills in automation and email marketing strategies, it is his humility and respect that distinguish him. A great professional and a wonderful person."
Who I am
I'm Piergiorgio Panzini. I've been working with Klaviyo for 7 years, helping brands transition from "sending emails" to "managing relationships." My approach is selective: I take on a limited number of clients so that each one gets the attention it deserves. You aren't hiring an agency; you're hiring a partner.
The right fit
I don't work with everyone. My systems require a specific scale and professional mindset to be truly effective.
- check_circle Brands with an established product-market fit looking to scale.
- check_circle Underperforming established accounts that need a strategic "reset."
- check_circle Brands looking for a long-term strategic partner, not a one-off gig.
- check_circle A willingness to share business context and data for holistic strategy.
Let's talk
If you're ready to build a retention ecosystem that works across your entire operation, I'm happy to have a direct conversation.